Sezzle Branding
Sezzle Branding
ROLE: Graphic Designer
YEAR: 2021-2025
CLIENT:
CATEGORY: Branding | Visual Design
Sezzle Branding
ROLE: Graphic Designer
CATEGORY: Branding, Visual Design
YEAR: 2021-2025
CLIENT:
About
During Sezzle’s most impactful and profitable years, I was a core member of the design team, helping shape the brand into what it is today. Over nearly four years, I designed key marketing assets, including email campaigns, in-app creatives, website elements, social media content, and promotional design; supporting major growth initiatives. My time at Sezzle helped me evolve into a strong marketing designer with a sharp understanding of fintech branding and designing at scale for a broad consumer audience.
During Sezzle’s most impactful and profitable years, I was a core member of the design team, helping shape the brand into what it is today. Over nearly four years, I designed key marketing assets, including email campaigns, in-app creatives, website elements, social media content, and promotional design; supporting major growth initiatives. My time at Sezzle helped me evolve into a strong marketing designer with a sharp understanding of fintech branding and designing at scale for a broad consumer audience.
During Sezzle’s most impactful and profitable years, I was a core member of the design team, helping shape the brand into what it is today. Over nearly four years, I designed key marketing assets, including email campaigns, in-app creatives, website elements, social media content, and promotional design; supporting major growth initiatives. My time at Sezzle helped me evolve into a strong marketing designer with a sharp understanding of fintech branding and designing at scale for a broad consumer audience.
I led the design of Sezzle’s email and lifecycle marketing systems, creating responsive, modular templates used across campaigns reaching millions. I developed branding standards for marketing, transactional, and automated emails, with a strong focus on accessibility, consistency, and cross-client performance.
I’m a strong believer in enhancing creative workflows through AI. During my time at Sezzle, I integrated AI tools into my day-to-day process and introduced best practices into our official brand guidelines to help the broader team use AI effectively. I became proficient in crafting effective prompts and used AI when leading the visual design for the product marketplace section of the Sezzle app.
I’m a strong believer in enhancing creative workflows through AI. During my time at Sezzle, I integrated AI tools into my day-to-day process and introduced best practices into our official brand guidelines to help the broader team use AI effectively. I became proficient in crafting effective prompts and used AI when leading the visual design for the product marketplace section of the Sezzle app.
I redesigned Sezzle’s homepage to replace an outdated version, creating multiple modern, brand-aligned variations that are responsive and optimized to drive app downloads. It was a strong, end-to-end web design project.
I redesigned Sezzle’s homepage to replace an outdated version, creating multiple modern, brand-aligned variations that are responsive and optimized to drive app downloads.
