Challenge
I led the design for Sezzle’s 2024 Back-to-School campaign, a multi-channel marketing push across email, app, and social media. The goal was to engage students and parents with promotions and giveaways, while driving brand visibility and conversions for partners like Walmart, Target, Adidas, and Nike. The creative focused on smart shopping tips and pay-in-4 benefits, aligned with seasonal buying behavior.
Results
The campaign launched to Sezzle’s entire North American user base — over 4.5 million users in the U.S. and 800,000+ in Canada. It drove a strong boost in app engagement and merchant performance during the back-to-school retail window
